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THE PROJECT

Website brand redesign/ ux ui

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MY ROLE

Redesigning and enhancing the UX/UI flow for the mixed martial arts movement Dennis Hisardut to help them grow and rebrand themselves 

While initiating an App for the method to accommodate their  needs during Covid-19 pandemic

Tools used

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WHAT /WHO IS DENNIS SURVIVAL?

Dennis is survival is a mixed martial arts movement and training founded in Israel by Dennis Hanover, a South-African born and raised , former judo champion ,a name that is resonated within the Israeli society till this day and one of the main reasons that  judo is in the Israeli culture (names like Sagi Mookey, Tal Flicker and more have trained under his belt)

Hanover, who was a poor child in post WW II South Africa, developed this technique of fighting after learning on his own what it's like to suffer and survive, 

To this very day, Dennis is active in teaching martial arts, helping children and animals in need and is one of honorary acknowledged Doctors in the world of martial arts. 

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COVID TIME IS GOOD TIME FOR SOME CHANGES

The wheels of change have started a little while before the pandemic , somewhere in mid 2019, the good people (including Dennis himself) wanted to bring some new look, something simpler, cleaner and thus started making a plan for the change, so once 2020 pandemic started and everything was shut, it was a good time to start the operation of rejuvenation to the method

Why was a redesign needed?

  • Lack of ability to customize the website

  • Information was displayed in a way that poorly conveyed the use of the product

  • The visuals were inconsistent, making the design cluttered and difficult to navigate

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